A technology and investment company that creates and develops E-Commerce, Media and SaaS companies.

Our Core Values

We believe in a culture of ownership, authenticity and collaboration.

Our values drive our decision-making, inform hiring, and shape how we serve our entrepreneurs - and each other.

Our Core Values

We believe in a culture of ownership, authenticity, and collaboration. Our values drive our decision-making, inform hiring, and shape how we serve our entrepreneurs and each other.

Ensure happiness for our customers.
Dedicate ourselves to our entrepreneurs.
Do more with less.
Do it, own it.
Build open and honest relationships.
Pursue challenges and learning.


Our Portfolio

We invest in startups and develop new brands using our proven playbook.

Our hands-on approach applies our experience, resources and unique advantages to accelerate growth.

Our Portfolio

We invest in startups and develop new brands using our specific, proven playbook. Our hands-on approach applies our experience, resources and unique advantages to dramatically accelerate growth.


Company Creation

To us, challenges aren't problems - they're an opportunity to create a solution.

Our engineers, editors and creatives build, launch and iterate on potential concepts, developing the brands we feel will make a meaningful impact.

Company Creation

To us, challenges aren't problems - they're an opportunity to create a solution. Our engineers, editors and creatives build, launch and iterate on potential concepts, developing the brands we feel will make a meaningful impact.


SaaS, Email Marketing, B2B

DojoMojo and its network of over 2,000 brands helps marketers build audiences and high-intent leads through at a fraction of the cost of traditional paid channels. Our platform empowers brands to find the ideal partners for marketing campaigns, makes it easy to build beautiful giveaway landing pages, directs traffic directly into acquisition funnels and analyzes performance with comprehensive analytics.

WellPath Solutions

Nutrition, E-Commerce, B2C

Redefining the supplement marketplace, WellPath’s proprietary algorithm matches every customer’s specific goals and needs with custom-made nutritional solutions. A trusted wellness partner, WellPath capsules and powders leverage the most recent nutritional research and potent, pure ingredients for effective results. Its online and print magazine, The Path, provides original, educational content to over 500,000 readers each month.

Wine Awesomeness

Wine, B2C, E-Commerce

Every month, our thirsty somms and journey junkies dream up a wine-fueled adventure and send it straight to your door. Explore the wine world without palate quizzes, gimmicks or limits. Our in-house lifestyle content arm, the Backlabel, develops targeted, multi-channel content to educate, inspire and market to a generation.


Food & Beverage, E-Commerce, B2C

ReBloom is an all-natural sleep drink clinically proven to help you experience better quality sleep and wake up feeling refreshed. Our proprietary blend is formulated with valerian, chamomile, lavender and vitamin E helps not only to induce sleep but also relaxes your mind and body, easing you softly into rest.

Sole Serum

Consumer Goods, E-Commerce, B2C

Sole Serum is the pain killer for your killer heels. Its formula blends the numbing power of lidocaine with lavender, tea tree and peppermint oils to calm nerve endings and soothe your feet.

Valyrian Media

Digital Marketing, Media

Valyrian Media delivers the best in curated digital content to an audience of over half a million readers. Properties include Wanderfull (Travel), Mother Mighty (Young Mothers), Captain Robot (Tech & Gaming), Crush (Women’s Fashion), Pawz & Play (Pets), Ate It All (Food Culture) with upcoming Men’s Lifestyle and Entertainment project in the works.


Our Team

We believe in respect and transparency, and that there is strength in our diversity.

We’re passionate about overcoming challenges, seizing opportunities and supporting our portfolio’s vision.

Our Team

We’re passionate about overcoming challenges, seizing opportunities and supporting our portfolio’s vision.

Alex Song

Founder & CEO

Alex is the Founder & CEO of Innovation Department. Prior to launching Innovation Department, Alex worked at Goldman Sachs and Pershing Square Capital Management.

Katie Kimball

Director of Growth & Strategy

Katie works with our portfolio companies to define strategy, drive accountability and scale processes for future growth. Previously, Katie was Chief of Staff at DigitalOcean and Chartbeat.

Colin Darretta

CEO, WellPath

Colin is the CEO & Founder of WellPath Solutions and a Co-Founder of DojoMojo. Before founding WellPath, Colin worked at CI Capital Partners and Goldman Sachs.

Dan Baker

Technical Co-Founder, DojoMojo

Dan built DojoMojo's core infrastructure, and oversees and helps extend the growing partnership platform. A key advisor and mentor in all of Innovation Department's technical endeavors, Dan holds a BA from the University of Washington.

Rachel Windzberg

Head of Product

Rachel leads product for DojoMojo. Before joining, she was a Product Manager at Datadog and a consultant at BCG. Rachel holds an MBA from Columbia and a Bsc. in Engineering from Tel Aviv University.

Amanda Heffernan

Head of Customer Success

Amanda heads up our Customer Success team for DojoMojo. She's worked at several startups in the tech space and started her career in investment banking. Her love for marketing still exists after pursing a B.A. in Marketing at Indiana University of PA.

Jacinta Zhang

HR Manager

Jacinta focuses on recruitment strategy, people operations and initiatives that enhance employee experience and drive business goals. Jacinta holds a JD and a degree in Business.

James Shalhoub

Entrepreneur in Residence

Carter Reum

Senior Advisor

Carter is the Co-Founder of M13, an investment company, and VEEV Spirits, one of the best-selling independent liquor brands in the U.S. Carter is a contributing writer for Inc. Magazine and is one of the premier angel investors in the Los Angeles area.

Logan Lee

CEO, Wine Awesomeness

Logan is the Co-Founder and CEO of Wine Awesomeness and a Co-Founder of DojoMojo. Originally from South Carolina, Logan’s entrepreneurial spirit and love for wine, music, food and the good life inspired him to start Wine Awesomeness.

Jenna Goitiandia

Digital Marketing Associate

Jenna creates digital marketing campaigns and brand partnerships for reBloom, WellPath, and Sole Serum. She holds a BS in Marketing from Fordham. Prior to graduation, Jenna interned at Hearst and was Innovation Department’s first intern.

Phil Ng

Software Developer

Phil develops software for DojoMojo, reBloom and Sole Serum. Previously at Accenture, Phil graduated from the Fullstack Academy of Code and holds a degree in Mechanical Engineering from the University of Pennsylvania.

David Trabka

Junior Developer

Dave is a full stack developer working across Innovation Department's portfolio of brands. After graduating from Indiana University, Dave spent time in investment banking and private equity, and then helped build a real estate tech startup in NYC. He later attended Fullstack Academy of Code to facilitate his transition into web development and onto the ID team.

Jack Gorab

Strategy & Operations Associate

Jack helps drive strategy and growth across Innovation Department’s portfolio of brands. He previously worked at Jefferies, and holds a BA in Business and Entrepreneurship from Brown University.

Riley Nieman

Growth Associate

Riley helps drive growth and strategy across the Innovation Department’s portfolio of brands. Previously a consultant at IBM, he holds a degree in Marketing and International Business from Indiana University’s Kelley School of Business.

Jeff Choi

Junior Visual and Interactive Designer

Jeff designs for portfolio brands of Innovation Department. He studied architecture and also acquired a master's degree in computer art. With his interdisciplinary background, Jeff pursues his passion for design.

Tamara Rahoumi

Digital Content Editor

Tamara oversees content strategy for several portfolio brands. She studied political science and anthropology at Rutgers and received her master’s in journalism from NYU. Prior to graduation, she interned at Delish, Martha Stewart Living, and Who What Wear.

Addison Anthony

Editorial Assistant

Addison develops blog and newsletter content across Innovation Department's portfolio brands. She studied Journalism and International Studies at Southern Methodist University, and previously interned at Blanc Magazine, PaperCity Magazine, and D Magazine.

Emma Cucci

Executive Assistant & Office Manager

Emma provides executive support and oversees day-to-day office operations. She has supported several hedge funders and venture capitalists throughout her career, and holds a BA in literature from Hillsdale College.

Meghan Uno

Product Designer

Meghan runs product design for DojoMojo. Previously at Oz Content, she holds a degree in Graphic Design and Photography from Yale University.

Amanda V. Davies

Partnerships Manager

Amanda heads the DojoMojo Partnerships team. Since receiving her MBA from Clark University, she has since built expertise in Sales and Marketing and brings a traditional foundation with new ideas sprinkled in. Amanda was previously at Mention and Yelp.

Nic Favaro

Senior Software Developer

Nic holds a BA in Computer Science and Math from Columbia, and has worked previously in enterprise IT consulting and at a digital ad network in the finance space.

Bryan Kimmons

Software Developer

Bryan is a full stack developer with a focus in JavaScript. Previously at Propulsion.io, Bryan holds a degree in Computer Science from State University of New York at Albany.

Chris Eckenrod

Customer Success Specialist


Marimo Shioda

Partnerships Specialist

Marimo guides brands through and curates partnerships for the DojoMojo platform. Previously at 1100 Architect, she holds a BA in Architectural Studies from Brown University.

Anna-Elyse Schwabacher

Partnerships Coordinator

Anna-Elyse shapes campaign strategies for DojoMojo clients as a partnerships coordinator. She has forged a path in social media & email marketing since earning a BS in Marketing & Economics from the University of South Carolina.

Luke Zhang

Software Developer

Luke is a software developer with an interest in designing and building full stack web-based applications. With a degree in Business from Stony Brook University, Luke then attended Fullstack Academy of Code in NYC, and now works on the DojoMojo platform.

Erin Keane

Senior Account Manager

Erin manages key client relationships, acting as a resource for clients and assisting them in finding the best plan for their business. Erin was previously at Architizer, and studied English and Art History at St. John's University.

Dorothy Cruz

Visual Designer

Dorothy is a Visual Designer for DojoMojo. She received her BFA in Communication Design from Parsons School of Design. Dorothy has previous advertisement experience that she acquired as an intern at DML and BBDO.

Sean Kasper

Account Manager

Sean leads the onboarding efforts for DojoMojo. He educates and empowers clients with the goal of setting them up for long term success. He holds a BS from SUNY Binghamton.

Kelly Furlong

Senior Account Manager

Kelly helps ensure clients on DojoMojo are delighted with our service from Day 1. After graduating from Marist College, she spent nearly 6 years in Chicago at companies like Red Frog Events, Groupon, & Outcome Health. She has since relocated back to the east coast and brings with her a background of customer service & account management and a passion for helping brands grow through meaningful partnerships.

Queenie Leung

Growth Marketer

Queenie focuses on growth efforts including customer acquisition and retention on Dojomojo. She holds a B.S from NYU and has previously worked at Jetsetter and Mitú.

Luiza Sabirova

Junior Product Analyst

Luiza Sabirova is a Junior Product Analyst for DojoMojo. Prior to joining DojoMojo, Luiza worked at L’Oreal.

David Freitag

Partnerships Specialist

As a member of the Partnerships team, David helps brands have success on the DojoMojo platform. Prior to working at DojoMojo, David taught high school English in Wisconsin.

Kevin Joseph

Partnerships Coordinator

As a part of the partnerships team, Kevin helps a wide variety of brands boost their ability to connect and grow on the DojoMojo platform. Kevin has previous experience in marketing working for Key Digital Systems, and holds a BA in Marketing from Sacred Heart University.

Aleksey Vovk

Software Developer

Aleksey is on the DojoMojo development team. Interested in scaling start-ups, he holds a degree in computer science from NYIT.

Christina Ferrero

Customer Success Manager

Christina manages client relationships, ensuring successful user experiences with clients utilizing DojoMojo to achieve Partnership Marketing goals. She comes from a background of Customer Success Management, Marketing, and Sales. Earning a BS in Communication from Arizona State University.

Eric Walpole

Customer Support Representative

Eric is a Customer Support Representative for reBloom and Sole Serum. He graduated from Fordham University and continues to utilize his previous experience in customer support from Relix Magazine.

Our Perks & Benefits

We care about well-being, wellness and fun.

We’re committed to the personal and professional well-being of everyone in our community.

Our Perks & Benefits

Offering opportunities to pursue wellness, continuing education and fun is a key part of our success.

Medical, vision, dental, disability and life insurance benefits. Pre-tax accounts and commuter benefits.

Weekly breakfast and lunch.

Group fitness classes and a corporate membership at a luxury gym.

A beautiful Soho office.

Unlimited vacation and Summer Fridays.

Book clubs, movie nights and wine tastings.

Work with Us

Browse open positions or drop us a line.

We’re seeking exceptional individuals and collaborative thinkers to join our fast-growing team.

Work with Us

Browse open positions or drop us a line.

Innovation Department
Creative Director

We are looking for an entrepreneurial Creative Director to lead Innovation Department’s creative efforts. T

Innovation Department
Director of Brand

Work across multiple brands within the Innovation Department portfolio and help launch new brands as we grow.

Customer Success Manager

We're seeking a Customer Success Manager to manage a portfolio accounts and be a strategic partner to our clients, ensuring successful adoption of the DojoMojo platform and while driving client ROI.

Innovation Department
Strategy and Operations Associate

We’re seeking aspiring entrepreneurs and start-up enthusiasts to complete a hands-on, high impact program focused on growing brands that Innovation Department has invested in or developed within our Soho Studio.

Content Marketing Manager

We're seeking a Content Marketing Manager to educate, engage and retain users, and be at the forefront of creating a community of marketers from the thousands of brands in the DojoMojo network.

Innovation Department
Entrepreneur in Residence

We’re seeking a highly motivated, entrepreneurial and proactive person with 2-5 years experience to lead Consumer Brand projects by leveraging the Innovation Department platform.